Brand Identity – Balul de La Castel
Client: Bethany Foundation, September Media Agency
About the Project
Balul de La Castel, organized by the Bethany Foundation, is the most important philanthropic event in the heart of Moldova and one of the most visible in Romania. I collaborated with September Media Agency for the 2024 and 2025 editions, where I was in charge of the entire visual communication — from online assets to print materials.
Objective
The goal was to create a coherent visual identity aligned with the creative concept of the edition, ensuring that all communication materials — both online and offline — were consistent, clear, and memorable. The purpose was to increase the event’s visibility and convey an authentic emotional experience that strengthened the connection with the audience.
Insight
Starting from the concept of unison, I built the creative direction around the idea that positive actions multiply when shared. This perspective inspired the messaging and the visual expression, highlighting the collective strength of the community.
Creative Direction
The central element was represented by waves, a symbol of how a single act of kindness spreads and generates a multiplied impact. This visual metaphor was translated across all materials to express clarity, harmony, and consistency.
Results
We delivered a visually unified and harmonious event. Together with the entire organizing team, we achieved a historic fundraising record, raising €288,000.
